Dutch mom living in Brooklyn introduces Organic Dutch Apple Stroop to America


Q: What made you decide to want to introduce Organic Dutch Apple Stroop to America?

A: While New York has some of the best food in the world, I have always missed the wholesome and delicious Dutch treats that I grew up with, Organic Dutch Apple Stroop being one of my favorites. Although I would take jars of apple stroop back to New York from my annual visits to Holland, it was never enough to sustain me for a whole year. Then when my son was born, and I saw how much he enjoyed apple stroop, I felt it was time to bring it to America. I wanted my son, as well as everyone else living in America, to be able to have a delicious and nutritious treat without having to worry about chemicals, high fructose corn syrup, artificial flavors, colors or preservatives.

Q: How did you know that people living here would like it as much as the Dutch?

I started organizing breakfasts, lunches and dinners for my friends so they could taste the many different ways in which you can enjoy Organic Dutch Apple Stroop. My son’s little friends came too. Then there was no way back – grown-ups and kids loved it and kept begging me to get them more. The rest is history as they say…

Q: The Dutch are not really known for their cuisine, why is that so?

A: I think we are not known for our cuisine because our traditional dinner dishes are pretty basic. An example of a traditional Dutch dish is “hutspot”” which is mashed potatoes, carrots, onions and a sausage. However, Dutch bread, cheese and apple stroop are key staples in every Dutch home. Some of the meat stews that originated in the South of Holland, the same region in which our apples are grown and our stroop is made, are also delicious. Some of them actually include apple stroop which gives the meat this delicious sweet-n-tart flavor. (You will find a recipe of one of the stews on our recipe page.)

Q: What are some of your favorite ways in which to eat Organic Dutch Apple Stroop?

A: I love to spread it on toast or freshly baked bread with butter. It’s heaven!

Q: Any others?

A: Other favorites are to melt it in a pan and serve it as a sauce over chicken, beef, tempeh or a delicious goat cheese salad or to use it as a rub. My husband and son will devour my chicken breast if it has been rubbed in stroop before baking. If I top it off with some warm apple stroop sauce, they will lick their fingers and my son will actually try to lick his plate.

Q: What else would you like for people to know about your Organic Dutch Apple stroop?

A: It comes from a beautiful family-owned business in the Netherlands, called Crombach who has been making Organic Dutch Apple Stroop for over 50 years. When tall trunk trees fell out of favor in the 1960s for shorter ones that were easier to manage and produced sweeter apples, Crombach stuck by its trees. Rather than destroy the landscape to replace their fine old trees, they found a new use for their slightly tarter apples: stroop. The stroop was such a success that soon neighboring farmers started selling their tall trunk tree apples to the Crombachs too, thereby preserving the Netherlands’ original Southern landscape, as well as its biological and ecological system. Because these old tall trunk trees are more disease-resistant than short trunk trees, no pesticides are needed to produce their Organic Dutch Apple Stroop.

Q: What do you find in every Dutch kitchen that you wont necessarily find in a US kitchen?

A: A cheese shaver!

Q: Besides from being passionate about stroop, what characterizes you?

A: I am not just passionate about stroop – I am passionate about good food. Good food that is not just delicious but also produced in an honest and environmentally friendly way. As a child I would convince my mom to buy food from specialty stores instead of our regular supermarket. For a weekend treat, I didn’t want peanuts, I requested cashew nuts. Till this day, I will hunt down my favorite foods at different stores in Brooklyn. I always want the best of the best and am willing to go the extra mile for it (that is as long as I can get there riding my Dutch Oma Bike).

Q: Who is the Dutch little girl on your label?

A: I paint and made her during a trip to Holland. It is often grey and rainy in Holland so the Dutch love to bring in bright and happy colors whether it is through flowers, clothes or interior design. The girl is painted wearing a traditional Dutch costume but with a bit of a modern twist to it. To me she represents how happy and healthy I feel when I am on my bike in Holland and see all the beautiful flowers and fields around me.

Q: Besides hunting for good food, what are some of the things that do you enjoy doing?

A: I love to compost and I love feeling part of a great community. Brooklyn has allowed me to do both.

Q: Is there anything else from Holland that you would like to pass on to your son?

A: Yes! Growing up in Holland taught me to be ok with biking in the rain. I tell my son all the time that a little rain won’t hurt him.

Fun Fact: Did you know that Dutch kids are the happiest kids in the world (Unicef 2013).